Juno-Nominated and Western Canadian Award-winning Hip-Hop/R&B artist and producer.
A-SLAM is an artist, DJ, & producer that fuses his Western & South Asian roots. He made a name for himself in the World music scene, fusing Hip-Hop beats with Bhangra & Bollywood samples. His sound garnered him respect in the industry, with his single ‘4 U’ winning an international Hip-Hop/R&B songwriting award. His unique blend of fusion music was noticed by several Indigenous artists who wanted to do the same with their culture. This led A-SLAM to work with Sto:lo Nation artist Inez, receiving a Juno-nomination and several Western Canadian Music Awards for the project. Currently, A-SLAM is creating music for commercial release, the Film/TV industry, & DJing full-time in Vancouver, BC. His debut solo album also titled ‘4 U’, was recently signed to a New York-based sync library and will be commercially released in May 2022.
(Please Note: the songs above have not been uploaded to any Digital Streaming Platforms. They are only available on A-SLAM’s YouTube channel and Soundcloud page, and will be commercially released in 2022. For licensing information please email: us@globalpartystarters.com)
ABOUT THE ALBUM
“I created 4 U after seeing the wave of South Asian and Bollywood influences in Western movies, TV, and commercials. In Reality TV shows, there are now more segments, and full shows, focused on Indian cultures and characters of South Asian descent. There are English movies and Western-focused TV shows with South Asian leads, cast members and even full casts of South Asian actors, catered for the Non-Resident Indian (NRI) population. However, many of these shows lack the type of fusion music needed to accompany the fusion of Eastern and Western cultures portrayed on screen. I hope that my debut album, which fuses Bollywood and Western Hip-Hop influences, can add a new dimension to the East meets West movement that we see on screen.”
PLACEMENTS
A-SLAM’s song Tonight featured in Yasmina during the dancefloor club scene (3:42). He also created a custom song for the film’s credits (5:50).
A-SLAM’s music featured in the final dance scene of Bollywood Beckons, as well as the ending credits.
A-SLAM’s music featured in this commercial promoting the desiFEST music festival in Toronto. He also recorded the custom voiceover for the commercial.
NOTABLE RELEASES
The song “Home” uses the details of Maple’s story, to talk about the larger issues of toxic masculinity and violence against women. The song also pulls information from Vancouver’s Battered Women’s Support Services, as well as Leslie Morgan Steiner’s Ted Talk, “Why domestic violence victims don’t leave.”
“Can’t Kill Me” is a powerful anthem about Indigenous resistance, cultural resilience, and survival. The track is dedicated to our Murdered and Missing Women and Girls, in Canada and around the world.
“’Bout Us” is the true story of a Love that overcame culture, caste and religion…against all odds. The song and video talk about the cultural stigma of marrying outside of one’s religion, especially in the South Asian community.